Strong Root Capital: a young, independent ‘hands-on’ investor, established in 2011.

Our approach is strongly pragmatic and very involved: companies almost always need more than just a financial boost.

Focus

Strong Root Capital invests ‘hands-on’ in small and medium-sized trading companies, manufacturers and service providers, with an annual turnover of between €5 million and €150 million. We focus on propositions which face challenges, such as carve-outs, turnarounds, MBI/MBOs, consolidation or the need for buy&build.

Horizon

As Strong Root Capital, we invest on our own account and we work closely with private and professional investors. As a result, our investment horizon is not set in stone but depends very much on whether we, as a shareholder, can continue to add value to a company in a sustainable way.

Proposition

Financing new initiatives is only one aspect of the challenge most businesses face. They need a clear and soundly-based understanding of their most promising market prospects, and they need to make clear choices about the direction their growth will take. We assist those companies with both knowledge and capital, and we prefer to be involved on a daily basis. Our involvement is mainly practical, so that we can share responsibility for strategically important decisions.

Approach

Right from the start, we determine, together with management, what operational and strategic direction the company should take. Together we set down milestones on the route to that goal, and we put a high priority on achieving those milestones. In our experience, this immediately leads to the greatest possible value creation, even in the first year. Once decisions are made, we assist management in implementing them. This ensures that we get immediate feedback and that timely adjustments can be made where necessary.

Jan-Jaap van Donselaar

Jan-Jaap van Donselaar

partner

Floris van Oranje

Floris van Oranje

partner

Patrick Zanders

Patrick Zanders

partner

Together with Strong Root Capital, Unipol succeeded in transforming into a successful, independent, high-quality and innovative EPS producer.

Director Unipol Netherlands

Dalsem Mushroom Projects


www.dalsemmushroom.nl

Dalsem Mushroom Projects (DMP) is a specialist in the development and realisation of high-tech mushroom farms and is one of the market leaders worldwide.

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CityTec


www.citytec.nl

CityTec was created in 1998 as a combination of the public lighting activities of 13 energy companies within Eneco/Stedin Group.

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Unipol


www.unipol.nl

Unipol, founded in 1989 as part of the Unidek Group (later CRH plc), is a producer of expandable polystyrene (EPS) beads.

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Irmato


www.irmato.nl

Founded in 2003 as a firm for secondment of engineers, Irmato developed into a multidisciplinary engineering and consultancy firm by means of a large number of acquisitions

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Averis


www.averis.no

Averis was founded in 2012 by a team of ‘veterans’ from the EPS industry, together with Strong Root Capital.

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Galileo


Galileo supplies chemical additives that make coatings more resistant to attack by microbes and bacteria with an effectiveness of 99% and higher. This base on the innovative patented technology of Parx Plastics.

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